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Ankorstore Lifts Retailer Signups 80% After a Home Page Redesign Across 300K Retailers

By Networks Journal Team · 17 August 2026

Ankorstore’s in-house hiring couldn’t keep pace with its product roadmap, so a nearshore engineering team took over platform optimization across a marketplace serving 33 European countries.

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Ankorstore’s marketplace, connecting over 30,000 brands with 300,000 retailers across 33 European countries, had an ambitious product roadmap that in-house hiring couldn’t keep pace with. Bringing developers on directly was too slow for how fast the company needed to move, so Ankorstore turned to a nearshore partner to extend its engineering team without the usual hiring lag.

Sigma Software’s dedicated team integrated payment systems including Stripe, PayPal and SEPA alongside roughly 20 shipping carriers such as FedEx, DHL and Royal Mail, and cut third-party translation tool costs by 30% through a new solution. On the delivery side, the team restructured Ankorstore’s monolith architecture into separated front-end and back-end components, migrated the Home page to Nuxt 3 with server-side rendering, and isolated the E2E testing module to simplify test creation across both the monolith and smaller projects.

“The team’s flexibility and willingness to get things done are unique, distinguishing them from other providers. Moreover, they have a great sense of ownership,” said Nikita Vershinin, VP of Engineering at Ankorstore.

The redesigned Home page and a full overhaul of brand landing pages drove an 80% increase in retailer signups, while DevOps cost optimisation work, including migrating non-production clusters to Spot Preemptible instances, cut infrastructure costs by 70% in that area. The engagement has continued since 2022, growing to a 12-18 FTE team supporting Ankorstore’s ongoing product growth.

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