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Fiege Automates Customer Messaging to Handle 10,000+ Campaign Emails in a Single Run

By Networks Journal Team · 17 August 2026

Fiege’s customer communications relied on manual template handling that couldn’t scale or localise cleanly, so a new system was built to automate messaging across languages and channels.

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Fiege was managing customer communication manually, template by template, which made it hard to keep messaging timely, personalised and consistent as message volume grew. The logistics company handles thousands of messages daily across multiple channels, and its existing setup had no clean way to support country-specific templates and translations without adding complexity that would slow down the whole system.

Sigma Software built a message template management system from scratch around a single base layout with modular content blocks, letting one template accommodate multiple languages and regional styles without duplicating work for each market. The system integrates SMTP for compatibility with traditional email infrastructure and Azure Communication Services for cloud-native, high-volume messaging, with a microservices architecture designed to extend to SMS and messenger-based notifications later.

“We are very happy with the quality and speed Sigma Software has implemented our new Com System. Sigma Software has provided a great team with outstanding collaboration skills that worked seamlessly with our own developers and architects on this project,” said Tim Bottcher, Director IT & CTO at Fiege Digital.

The new system can process more than 10,000 marketing campaign emails in a single run while keeping every template’s content dynamic and localisation-ready. Fiege’s operators can now create, categorise and test message templates directly, without needing developers involved in every content or translation change.

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